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Every now and then a bad show, or even a bad season, can happen to the best of us. Those of us who have been doing this for awhile know these experiences are usually temporary.
For new craft vendors, disappointments can lead to quitting altogether. Sadly, this past season was a tough one in our area and I heard several sellers talk about leaving craft fairs/shows altogether to focus on Etsy shops and other venues.
While this is certainly understandable, it would be a shame to see craft fairs go the way of the dinosaur. I don’t know about you, but to me, there is something special about making face to face contact with people. Even when shows don’t make a huge profit, there are still benefits.
Here is how to make sure every craft fair is worthwhile.
- Always hand out cards. This is a great way to spread the word about your business.
- Check out ways to help promote craft fairs and share these ideas with the promoters of the shows you attend.
- Engage with other local crafters and work together to discover new venues and trade ideas.
- Don’t put all your eggs (or even most of them) in the same basket. Diversify a bit. Sell online on your own website, list items on social media, create a blog or newsletter to keep a personal connection with your buyers and fans.
Not every show is going to be a good one. However, if you find you are having a string of bad shows, it might be time to consider different types of events, expanding your offerings, or trying shows in a different area.
Whatever happens, if you truly love being creative, don’t give up on your dream. There’s always new things to try and being entrepreneurial requires some risk and the ability to be flexible.
Make the most of every event and know that every show provides opportunities if you look for them. Selling your physical product is only one part. Those who succeed also learn about the importance of branding, marketing and networking.