Craft Fair Booth Design Ideas
Your ideal booth will depend a lot on what you are selling, but there are some tips that work well universally.
Avoid Laying Things Flat
Avoid flat table displays. This is like the golden rule of any display. Flat displays are well – flat, they do not have enough visual interest to really pull people in.
You want to not only draw the eye towards your products but also make your items easy to see and touch (when applicable). Looking for examples of great table displays? Learn More…
Design Elements-Lines & Grouping
The human brain is naturally wired to see patterns and to group like items. Use this natural inclination to polish your displays and get people’s eyes to actually “register” more of your booths content.
Shows with numerous vendors and a lot of things going on can lead to sensory overload, causing people to miss things that you really want them to see.
For an example, let’s look at an image that isn’t a craft display, but pay attention and see what you are drawn too first. What things does your eye pick up on immediately?
What do you notice first? A lot of things are going on here. The diamonds are aligned vertically and diagonally. Sizes are intermingled but also form a distinct pattern and the colors go well together.
The best way to combat sensory overload and get your items seen is to use pattern, grouping and lines. This allows your display to work in the same way the eyes/brain work. Patterns, line, sequence, color groups etc.
Get the bulk of your items up off the table surface and create textured or layered displays. Remember, the eyes love lines and grouping. Stacking crates, stair step displays, and hanging racks are just a few ideas. Also, when possible create at least some diagonal lines within your display.
It doesn’t have to be expensive either. Keep items well organized on your displays, group them in ways that the brain makes a quick connection. You can group according to color, use (for example make a display that features soaps, scrubs, and bath bombs together with a towel and candle)
I also like Missouri Woodworks Crate set – very rustic and you get a set of 5 in varying sizes for around $55.00 and they are already finished.
Your booth itself should ideally have both floor and table displays, and when possible booth walls that separate your area and make it more like a little retail shop than just a tent with tables of stuff.
If you’re like me, you do fairs and festivals both indoors and out. Your setup will likely vary a bit depending on the venue, but the rules are basically the same. Create a space where your products are the center of attention and there is as little distraction as possible.
Make good use of lighting (natural or otherwise), make your display contrast nicely with your products and ensure that you are making your space appear full, but not cluttered.
Here is one of our displays for a smaller, outdoor venue where we only set up for 5 hours.
How Much is Too Much?
This is a fine line. Too much stuff becomes overwhelming to your visitors, but not enough drives the perception of scarcity and people will assume your space has been “picked over” and move on.
Items should be staged in ways that demonstrate their use. A mannequin wearing a piece of clothing or accessories you’ve created is a good example.
If you create bath and body products, place a few staged in a pretty basket with rolled up towel – make it look like something you would see in a spa. This gets the imagination working. When you can visualize how an item is going to look or function, you are much more likely to make a purchase.
There are so many staging ideas that will help your customers visualize using your items. Even photographs on a table can work. Say you make baby bows, place a couple of nicely framed images of cute babies in your bows.
Many of the same techniques that drive retail sales also make craft fair booths successful. In retail, clerks often do what is called “fronting shelves”. This means pulling items forward to give the illusion of fullness. For whatever reason, people are more inclined to buy if something is full, but not “overcrowded”.
This is where organization and continual straightening/tidying of your area come into play. Be prepared to use the time between customers to tidy up and organize and lather, rinse and repeat often.
Examples of Outdoor Craft Fair Booth Displays
Here are a couple of my favorite outdoor craft fair vendor booths.
She makes excellent use of the wall space in her booth and has a nice enclosed, but not cramped space.
If you look at the booth to the right they have things dangling out in the open – not as pretty and nice – too easy to be distracted. This booth draws you in to see more. I would suggest with this one to make better use of table displays and cover the ends, but a lot is right with this space. You can view more about this booth and her tips for craft shows here.
Check out this booth, what a lovely set up. I really like the blue and green flags and curtain ties, it’s striking and helps turn a plain old canopy tent into a beautiful space. She makes nice use of her table displays too, with contrasting skirts and covers (not sure about the brown, but contrast is good) and bringing her items up to eye level and above with great displays. Excellent booth. You can learn more about it and her tips for displays here.
You can see many more examples of both indoor and outdoor booths on my Pinterest board which I update regularly. “Craft Fair Booth Setup & Design Ideas”
Craft Fair Vendor Booth Design
Do you love some of the looks here? Check out these beautiful, inexpensive sheer panels. They are machine washable, 84 inches long and come in a variety of colors. Perfect and they won’t break the bank!
The cute polka dot banners are 12 feet long, come in a variety of colors and are under $3.00. They ship free if you are a Prime member. Great deals to help create a booth that is super cute and draws customers in. It’s worth the investment to stand out from the crowd!
I also really like the set of paintable banners below. Handpaint any designs or letters on them you want and you’ll have a completely unique finishing touch for your booth.
Keep exploring this site for more craft fair booth design ideas. Whether you’re looking for sales tips, visual examples, or how to research and find the best events for free, The Craft Booth has you covered!