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Category: brand recognition

How to develop brand recognition to increase sales and encourage repeat business.

Branding for Craft Businesses for People Who Hate Marketing

If you’ve been doing craft fairs for awhile, or even if you haven’t, chances are you are at least somewhat familiar with the concept of branding. Gone are the days where you can just slap a few things on a table or throw a few items on Etsy and hope to find success.  Here’s what …

Get inspiration from the Editor's picks at Etsy. DIY Craft Projects

10 Craft Fair Off Season Tips to Prepare for Next Year

craft fair off season tips

At the end of each busy season, I find myself taking some time off to rest of course, but then I get right back into preparation for the coming year.  Just because the busy craft fair season has come to a halt doesn’t mean you should – quite the opposite in fact. The craft fair …

Get inspiration from the Editor's picks at Etsy. DIY Craft Projects

Use a Custom Stamp to Increase Craft Business Brand Awareness

One trick we picked up along the way was having a custom stamp created for one of our product lines.  It’s a simple, very effective way to develop brand recognition for your craft business. People who have seen us at markets before tell us they remember seeing our toys. Why? Because of our logo and …

Get inspiration from the Editor's picks at Etsy. DIY Craft Projects

Impress Your Craft Fair Guests & Get Repeat Customers

marketing at craft shows

Repeat customers ensure your handmade business will grow and be successful.  While it’s important to create an impressive display and market to new customers, don’t neglect reaching out to established buyers and even the “just looking” crowd. Here are some techniques you can use right now to keep your buyers coming back for more – …

Get inspiration from the Editor's picks at Etsy. DIY Craft Projects

Business Card Ideas for Crafters and Artists

business card ideas for craft businesses

Are you looking for some business card ideas for crafters and artists? Keep yourself alive in customers memories with a great calling card. Those in artistic and creative fields are known for having some of the most clever and unique business cards – and for good reason of course! Here are some great resources for …

Get inspiration from the Editor's picks at Etsy. DIY Craft Projects