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3 Strategies to Increase Your Handmade Crafts Business

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Having your own business is the American Dream, especially when you’re passionate about your products. What you sell always means more when it’s made with your hands. Those items are a direct reflection of your hard work, so you always want to show people what you can do. So how do you take your business to the next level? Read on for some tips.

Get the Word Out

You can’t sell any of your crafts if people don’t know you’re selling anything, so it’s important to market your brand. Before you start putting the word out, you’ll need a business name, and you’ll also want to design a logo that people will associate with your products.

The logo doesn’t have to be anything extravagant, just a small design that means something to you. Once you’ve established your marketing, it’s time to spread the word. 

Social media is an excellent way to get your business name out there. There are millions of people on Facebook and Instagram. Try advertising finished products on your business pages. Send out invites to anyone you come across. Once your page gains traction, you’ll be amazed by how quickly people are flocking to keep tabs on what you’re creating. Don’t underestimate the power of old-fashioned networking too.

Streamline Your Process

You’ve marketed your business, and now demand is high. Keeping inventory in stock is often difficult when growing a business. There’s no need to worry. Even as a new business mogul, you can still streamline your production process. After you take a deep breath, plan, and keep on schedule.

Although it doesn’t readily apply to smaller craft businesses, many of the principles of 5S are helpful. The 5S system works to prioritize the efficiency in production by focusing on organization, clean stations, practicing the model, staying safe, and sustaining your effectiveness. You can learn more here: The principles of 5S

Keep Records to Ensure Profits

Running your own crafting business is an exciting adventure, but you still want to know that you’re doing it right. If you’re not meticulous with your expenses and income, you could quickly find yourself in the red. It’s always a good idea to keep separate bank accounts. You will easily be able to see your finances put into the business. Keep receipts for everything. Spreadsheets are a great way to keep control of your money and how you’re spending it. There are also many free and low-cost bookkeeping services for your convenience.

Between the costs of supplies and the time it takes for production, you must sell your items at a price that compensates you for your hard work. There will always be people who say your prices are too high. However, customers want quality products, so don’t ever sell yourself short. Your business is unique, and your loyal clients will always appreciate your services.

If you stay consistent with your production, posting, and record keeping it won’t be long before your business takes off. Just be sure to market yourself and keep to your schedule. Also, learn to effectively keep the books, so you know that you’re making the profits you need to continue.

Ready to get out and advertise your business? Read this next: How to Advertise a Craft Fair


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