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Best Selling Handmade Soap & Soap Scents

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most popular soap 2018Updated for 2018 – What will this year’s most popular Soap and Soap Scents be?

2018 Best Selling Handmade Soap & Soap Scents

I have sold a great deal of soap over the years and have seen many trends come and go.  Soap can have a more subdued look or be a complete artistic masterpiece, depending on the lengths you want to go.

My best sellers are simple, health focused and have high-quality oils.  Of course I do some seasonal artisan soaps also that sell very well, but the ones that people ask for regularly are my classics like oatmeal.

So, I decided to do some research and see what types of handmade soaps were selling the best both online and in various markets.

Of course, I can’t shop every local market,  but the following are what I discovered to be very in demand at present both online, at my own booth and in my local shops.

First, the best selling handmade soap scents: oatmeal, sandalwood, vanilla, lavender none of those surprised me but what did was eucalyptus/tea tree.  Natural antiseptic soaps are coming around.  I also did very well with coffee based soaps and those that had natural clays.

Other popular scents at present include bay rum (masculine), cypress (piney), and citrus/sage blend.

Of course, no one should be stealing ideas, but taking some inspiration and making it your own.

2018 Best Selling Handmade Soap

People love soft, fragrant – but NOT overpowering soaps and a good old-fashioned vegetable based lye soap is always your best bet.  It’s very versatile and you can make it plain, or use some micah dyes and add swirls and other pretty things.

If you don’t have time to wait for weeks for cold process batches to cure; I’m a huge fan of doing hot process soap in the crockpot.  It frees me up to do other things as my soap cooks and it has all the benefits of cold-processed with a much shorter cure time.

A lot of people enjoy the glycerin soaps as well and yes, many soap makers consider melt and pour to be “not a soap at all”.  Purists abound, and as a whole I tend to agree, but that being said there are some neat things you can do with melt and pour soaps you can’t do with hot/cold process – cute embeds in clear soap being one of them.

Also, glycerin soaps are ideal for intricate 3D molds and wedding favor type soaps.  I make cute snowflakes every winter and scent them with pine, clove and citrus – people go gaga for those little snowflakes for stocking stuffers because they smell like Christmas, are affordable, and people enjoy them for gifts.

So whether you specialize in one kind of soap or do different varieties, let’s look at popular scents and trends for this year.

Oatmeal Soap

This is by far my most popular soap and the one most requested.  It is indeed a classic. Oatmeal is well-known by the public to soothe dry, itchy skin.

When fall craft fairs come around, people are preparing for the harshness of winter months and looking for ways to prevent cracked, dry skin etc.

In the summer months, it’s great for the itch from bug bites and soothing sunburns. Oatmeal soap is a great year-round market.  If you don’t have any, I’d recommend developing your own custom blend.

Lavender & Lavender Blends

This is always a classic and again, people are very familiar with the relaxation that comes from Lavender.  More and more I see this lovely and versatile scent combined with other oils to create delicious blends.

One of my favorite classics, Lavender with Rosemary.  The lavender eases tension while the Rosemary snaps the brain awake.  People will often stand and inhale this blend deeply and not even realize why 😉 lol.

African Black Soap

This has really taken the world by storm. It is a natural soap used to soothe and heal a variety of skin conditions like eczema, psoriasis and even acne.

It is made from roasted plantain skins. Any scent you desire can be added, but I find since it is used to treat skin conditions it’s best to stick to pure essential oils and not use synthetic fragrance oils.

Activated Charcoal Soaps

This is very trendy right now and it is great for pulling toxins out of the skin and for its purifying properties.  It is not my favorite, because it’s also bad for leaving rings around bathtubs and a residue behind, no matter how finely ground and high quality your charcoal is.  That being said, it is gaining popularity and one to consider.

Coffee Soaps & Vitamin C

Vitamin C adds a nice glow to the skin and coffee is a very natural exfoliant.  Caffeine also helps wake up dull, aging skin.  This was popular last year for me because of its exfoliating properties and my secret (so don’t ask sorry lol) blend of oils that smelled very true to freshly brewed coffee.

Avocado Soaps

Everyone is all about the avocado these days and with good reason.  Avocado provides essential healthy fatty acids to the body and is super moisturizing and softening to the skin.

I make my avocado soap with actual avocado oil, some green micah dye and betonite clay.  It’s soothing, refreshing and extremely moisturizing and anti-inflammatory.

Use whatever scents you like, I prefer sage/citrus or other very gender neutral light, clean scents.

Masculine Scents

More and more men are getting on the bandwagon of handmade products for their skin, hair and beards.  As a result, there is more demand for more traditionally masculine scents like cedar, sandalwood, bay rum, bergamot and even patchouli.

So, happy soaping and enjoy the 2018 craft market season 🙂


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Comments 1

  • Great observations! All of the soaps mentioned do very well for me, I would only add charcoal soap ( I don’t do that) as well as soaps with clays in them for color as well as for shaving or complexion. Great article, thank you!

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