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When considering design elements; it’s important to also factor in your craft fair booth layouts. Your “floor plan” basically, that allows you to make the most of the space. Your tables and displays need to be arranged in such a way that it is easy to both see and access your products, but also in a way that is open to foot traffic as well.
First of all, consider your booth placement. Are you at the end of an aisle or between other vendors? Do you have any open sides? All of these will determine how to arrange your tables.
I’ve made a few diagrams illustrating some good table placements and how they work.
If your booth is surrounded on both sides – these booth layouts may be the best suited to your foot traffic.
Most craft fair booths are 10 x 10 ft and most standard folding display tables are 6ft long. Most tables are 18 inches wide, but I used 2 full squares for the width to provide a bit of wiggle room.
With the H pattern, if your booth is surrounded on both sides; you can keep a nice eye appealing pattern with everything still accessible. You may want to add a couple of tall shelves or higher displays at the back of the H to draw eyes in and up.
You also have the option of pulling the whole display back a foot, but I recommend keeping it as forward as possible.
The Upside down U shape is a great way to be able to get foot traffic moving around your table displays. There is some room to move around and everything is very accessible.
You can put taller shelves and displays in back and they will still be reachable for most people and that height can also draw the eyes into the area, so put your really eye catching stuff up high and at the back.
Your personal area will be behind your display.
In this version, you have a more unusual table set up which can give you a bit of an advantage depending on what you are selling. Remember build up the back of the displays to draw the eyes in. Where the L intersects is a great place for a high rise focal point.
In this display, the blue square marks your personal area – out front where you can more easily interact with people.
If you need ideas on how to interact with customers in ways that don’t send them running be sure to check out my posts on that as well :).
Booth Side(s) Open
Sometimes you may be in a situation where you have one or both sides of your booth open, where sidewalls are down and customers can access your products from multiple sides. In that case, there are some other layouts that could work that are more focused on putting your tables towards the center of the space.
In this layout, all tables are grouped together to form one center square. For this display, I recommend building your highest point at the center of the square and then create tiers coming down from that point.
This pulls eyes up and in, but also front and center – keeping outside distractions to a minimum without the use of sidewalls etc. It’s a simple, yet effective and visually appealing technique.
Your personal area could be in front or behind the main display and really will depend on the foot traffic pattern of the venue. You don’t want to block the path or have people stepping over you in any display.
This layout is unique and workable if you have a wide open booth area. Customers can access it from all areas and it’s good for high traffic. You also have the option of putting a smaller display or shelf in the corners or even in the center if people can move around it.
Sometimes it’s just fun to mix it up without the standard square or U shapes.
If you have open space, you could even experiment with putting one of your tables on an angle just for visual interest if it works with your display. The angled table should face out towards where people are walking to draw their interest.
Below are a couple of additional ideas for you and I’ve also included a free printable table you can use to kind of plot your own maps and ideas. Remember, always have a clear idea in advance of where your booth space is and how traffic flows around your area.
Doing this prior to a show will help you visualize your space and make your setup SO much easier. Being prepared is the biggest key to your success – don’t just wing it; have a plan.
Selling in a much smaller space?
Be sure to check out these posts: