Pricing Crafts For Craft Fairs A Beginner’s Guide

This is one of the biggest questions and hurdles crafters face. There are so many things to consider and it can be quite daunting. This post will break it down and help you systematically come up with a minimum ballpark figure.First of all, before you consider the rookie mistake of “low balling” to try to get the most sales; you need to understand that your price points say a lot about you and your products – and it may not be flattering.

If you are charging barely above wholesale prices; your potential customers are going to wonder why so cheap? Perhaps you are using junk materials, it isn’t really handmade, or isn’t high quality. That’s not the message you want to send as a professional.

Also, if you price your items too low, you will not make a profit. People who do this are not considering all of the costs – including being paid for their time. Here is a list of things to consider when setting your prices (and how to keep your costs down)

  • Materials (get an EIN and wholesale items when possible)
  • Time (How much time does it take to complete your item?)
  • Salary (How much do you want to earn per hour for your time?)
  • Fees (Rentals for fairs and travel fees)

Now let’s look at each of these in detail.

Calculating the Cost of Materials

To figure out the materials costs you need to sit down and make a list of the “ingredients” in your product. This includes your item and the packaging! consider how much each one costs.

Let’s say I am making hair bows. My product includes the barrette, the ribbon to make the bow, the glue to affix it. I also package them on cardboard backers slipped into plastic sheets.

For simple math lets say the following for each hair bow

  • One wholesale package of 10 barrettes is $5.00 so each piece is $.50
  • A yard of ribbon is $3.00 and I use a 1/3rd of that so another $1.00
  • Packaging materials are 10 for $2.00 so your per piece price is $.20
  • The glue is one of those items you can kind of fudge on – who knows how many drops are in the bottle right? So use your best guess. Add maybe 10 cents or whatever you work out is appropriate.

So we have $1.80 in supplies.

Calculating Time Costs

Let’s say you can make 6 barrettes in an hour and you want to earn $10 per hour you take 10 and divide by 6 and get $1.66

So now we have $1.80 in supplies + $1.66 in salary which comes to $3.46, but we aren’t done yet!

Calculating Projected Sales & Fees

The next step is to consider how many can you sell per month? At first, you will be estimating, but over time a clearer picture will emerge as to how many you can sell. For this example let’s say you can sell 200 per month. ($692)

Next, we have to figure out your other expenses. How many shows will you do? Let’s say this is a sideline and you are only doing 2 craft shows per month. The rental fees are $80. Your travel expenses are $20 and your hours worked at the fair will be 20 total. (yes these numbers are generic for the sake of easy math lol)

Ok, so now we add these fees 80 + 20 + 200 (hourly rate) for a total of 300.

We said earlier we were going to sell 200 per month – so now we take this 300 add it to our 692 from earlier for a total of 992.

Take your $992 total and divide it by 200 for a total of $4.96

This means to meet your basic goals you need to sell each barrette for $4.96.

The next question becomes can you sell for that price in your local markets? If so, price your items accordingly.

If not, you will have to cut some expenses or change your production somehow. Perhaps you’re willing to take $9.00 per hour instead and you can find a less expensive wholesale price for your materials, but still keep them high quality.

Maybe you are not being the most efficient when it comes to assembling your items? Once you reconsider these scenarios, rework your calculations and your new number should be something the market will bear. If not, craft fairs may not be the ideal market for you and you may want to consider other avenues (or even a different craft)

Remember – people will pay for high-quality handmade items if they deem them to be truly high quality. If you are selling “cheap” – then your customers will believe your time and products to be “cheap” and will not pay fair prices.

When you set your prices too low; you not only shoot yourself in the foot – you also do a big disservice to all other crafters!

Other Fees to Consider

Consider also in this scenario I did not include fees for credit card transactions. Every company is different. Not every crafter can afford or wants to accept debit (but your sales will usually be better if you can manage it without cutting too deeply into your profits)

If you decide to accept these payments then you need to factor those in as well.

There are some free calculator apps out there that can help you, but I recommend working it out on paper yourself first. Every person is going to have different things to consider and it’s very important that you understand how and why you are coming up with the price points you are.

If you have any further questions or need some help hammering it all out feel free to comment below and I’ll work with you to ensure you are getting the right numbers.

Good Luck!

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Comments 6

  • Hi, thankyou for the information. I have never figured in the operating cost of going to the craft shows. My question is in pricing your items do you find tag each item better than pricing by signage for the group display?

    • Hi Peggy,
      I think individual pricing vs. group pricing would depend a lot upon what you are selling. For example I sell soaps and will put a price per bar on the display itself because pricing each bar of soap would be a bit much. It’s simpler to do a price sign. Other products do better priced individually – it really just depends.

  • This is great information. I wanted to know how I can market and sell my wreaths and tutus at a price that will provide me with a good return in profit. I have been complimented on my work and some people have even purchased wreaths and tutus from me. However I have run into some individuals that like my product but are not willing to pay what I am asking. I normally get my supplies from Hobby Lobby or Michael’s or even art supply stores, it all depends on what is needed for the particular wreath or tutu. I do go into stores and on line to see what these items are selling for and I have noticed that I can do exactly what is in the store or online! I am aware that if it is too low in price, I’m losing out profit wise, however I don’t want to appear as if I am price gauging. Please provide me with some insight to help me market and price my items.

    • You need to find a wholesale source and stop buying your supplies from Michael’s and Hobby Lobby first of all. They are way, WAY overpriced and you can cut a lot of expense buying your supplies wholesale. That should do a lot for you and allow you to maybe even lower your prices a bit to what the market will bear. If multiple people are balking at your prices – you are asking too much for your items in your area. The next thing after you reduce your costs for your materials is to work on packaging and marketing. What makes your wreaths the best? Are they original designs? are they sturdier and better made than store bought? Do you focus on some interesting local themes perhaps? You need to get your costs down, focus on knowing your product inside and out and be passionate about what you are creating :). After that, you need to push the differences – what makes yours better, more unique etc. so that people understand your products are not “just another version of”… but something truly special and interesting. I get most of my buyers by loving and knowing my product inside and out. I can talk soap and lotion and cats all day long and I know my stuff inside and out.

  • Hello this informations is great thanks for sharing. I just started crafting making diaper cakes is there anyway you could help me figure out the best prices for them. Thanks so much!!

    • I would use the guide I laid out above as a starting point. I have no idea what you pay for in materials, how much time it takes you to make, what other supplies you use, where you are setting up and the booth rental etc. I would research what other similar ones are selling for by looking online. You can also visit craft fairs in your area and check out what the local market is doing. Good luck to you 🙂

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