Monthly Goals to Grow Your Craft Business for 2018

grow your craft business in 2018
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Well, another season has come and gone and now it’s time to start preparing for the year ahead. What follows are monthly goals for 2018. If you find you’ve already met these particular goals, feel free to create your own and change things up.

Happy New Year!

The beginning of the year is time to take stock – literally and figuratively.  You want to analyze your previous years sales, prepare to file taxes, and focus on getting prepared for the coming season.

Consider what worked well, what didn’t and what you may need to improve next year. Here are monthly goals to grow your craft business.

January Goals

  • How did you perform in 2017? Take note of any surprises (positive and negative) Use this list as a guidepost for the coming year.
  • Based on your list, decide what items you will keep and what you might want to drop.
  • Go through your supplies and take inventory so you know what you need and won’t overspend later on.
  • Prepare your taxes from the previous year.

February Goals

  • Ready to start planning events? Use this time to start researching upcoming events. You can get free premium membership time at EventLister by participating in the community.  Review the events you participated in previously, load information for forthcoming events you are aware of etc.
  • Get ready for Spring.  If you are a crafter who does Spring events, now it’s time to get started again.
  • Consider your branding.  Are you projecting the right image? Do you need to make some changes? Winter is a great time to focus on logos, design, color schemes etc.

March Goals

  • Expand your knowledge.  The world is changing and with progress comes the need to modernize.  Learn some new skills – Photoshop, Social Media, Marketing or even how to sell online.  Look for sales on Udemy courses, visit blogs or even Youtube – knowledge is power.
  • Narrow your niche.  If you have too many eggs in your basket, this is a good time to focus on narrowing things down.  This can save you time, money and hassle in the long-run.  Another option is to split your ideas into more than one business. If you crochet and make soap for example, instead of one blanket name, create two.
  • Check your display.  If you do outdoor shows in particular, take time this month to check your canopy and do any repairs.  Are your table covers looking a little worn? Perhaps it’s time to purchase or make new ones.

April Goals

  • If you do Spring craft fairs, ensure your spots are all reserved, your checks are mailed off and you’re Spring products are ready to go.
  • If you received a tax return, you may want to invest a bit into your business now.  Have a website created if you don’t already have one or purchase some nice business cards or replace anything that is worn out.
  • Start preparing for the Fall season.  Make a list of what you’ll be making, the supplies you’ll need and get everything ordered and ready to roll.

May Goals

  • Start preparing those fall goodies now.  It’ll be here before you know it.
  • If you take the summer off from doing shows, use this time to once again organize your work space.
  • Slow months are a great time to once again focus on expanding your horizons – take a course or pick a topic and devote time to learning new skills that will help you.

June Goals

  • Have you considered selling your items in shops? Take some time to search out local stores that may be interested in carrying your items.
  • Develop a quick “pitch” for any store where you think your products could sell well.  You can sell wholesale, on consignment or rent a space – many options are available.
  • Don’t want to sell in a brick and mortar store? Now might be a good time to learn about selling online via Facebook marketplace, Etsy and other venues.

Stay Tuned…. 

I’ll be posting more goals for July – December 2018 very soon.  This should keep you going for now 🙂

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Author: Christin

Christin has been loving life as a freelance writer and artist for 15 years and is dedicated to using her skills and creativity to help others succeed doing what they enjoy. She owns and runs several sites and blogs that center on her various passions, from simple living to art, design and writing. You can check out more of her work on HubPages at

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