I am a firm believer in mind over matter. Often times, what we think and feel directly impacts everything from our creativity level to our sales outcomes. When do you find your creative flow is easisest? When you are relaxed, comfortable and at ease? Or when you are tense and worried?
This same premise goes for sales too. If you are nervous about selling, worried about losing money etc. that impacts your “flow” and can discourage people from buying from you also. How do you feel when you are around someone who is tense or uncomfortable? It makes you feel the same right? Do you feel like making a purchase when you are tense or uncomfortable? – probably not.
Ok, so how do you get rid of the anxiety that may be hindering your sales?
First, look at your display and ensure it’s the best you can do with what you have. If it meets the standard requirements great, if it can use a bit of tweaking do that – but let it be fun. Be in a “creative zone” when you address this – not in a place of “Omg if I don’t make this better I’m doomed” etc.
Next, decide to direct your thoughts in a positive manner. When you go to your event go with the mindset that no matter what happens, you are going to gain something from this experience today and enjoy it to its fullest. Actively look for inspiration and learning opportunities.
If you enjoy interacting with people, focus on being friendly – not hard selling. Talk to people and just let go and enjoy yourself.
If talking to people is troublesome, be sure to also read my post on sales tips for introverts – it will lighten your load and make that process less stressful.
You can also focus on meeting other vendors and making new connections. Take time out to notice those with great booths, acknowledge them and you’ll find that most other sellers are very thankful for the compliment and keen to offer advice and support – even if it’s just a listening ear.
Frustrating sales and events will happen to all of us – so one show shouldn’t ruin your motivation. If you run into a string of difficult shows, it may be time to glean the lessons from that and look for shows better aligned with your products, learn to relax more, whatever it is you need to do.
Also, don’t compare yourself to others or engage in envy. Someone is always going to do some things better than you and conversely, you’ll also do things better than others. Stick to creating your own brand and letting your unique personality shine through. Don’t imitate others – that’s stressful because it’s not authentic. Take inspiration, but put your own spin/flair on your displays, products, packaging etc.
In short, you’ll be happier and more profitable when you are relaxed, focused consciously on what you want as opposed to mired in anxiety about perceived problems etc. Enjoy what you do and more inspiration, motivation and opportunities will open to you.