Soap is another item that sells well and does even better with a great display. We personally package our soaps and leave one bar open for people to touch and smell. This is more sanitary and it also allows for a neater display.
Our DIY soap display consists of several baskets that are like cases. We stack our bars in the cases and display the open case with a sample bar in the front.
We always have a lot of people drawn to our displays who want to at least check out our products and when they do we can discuss our technique with them and what makes our products special.
This was during setup for a single table display at a local high school craft fair hence school color cloths :). You can see our baskets open and our samples out with signs and placed in matching wood bowls. We have open matching lotion bars for people to try also.
The set below is very similar to ours. People compliment the baskets all the time and have even offered to buy them lol. I was fortunate and found mine at a flea market. These are an investment, but very durable. You can just leave your soaps stored in them. We do and it makes setup and storage incredibly easy!
How to Display Soap
Our setup fills the space nicely with our crate shelves and it draws people over to see “what’s in that?” It was a very effective way to get people to visit us (we were stuck in a back corner).
Certain items like soaps, lotions, and scrubs sell better when people can interact with them: touch, smell, visual all work together. If all your products are packaged, people may be less inclined to really stay at your table.
So, if you’re looking for some cool craft fair soap displays, here are some of my favorite ideas that are frugal and effective.
This display is a great option if you have Amazon Prime. It’s an add-on item priced at 5.99 as of this writing. This is a great way to get tiered displays without a lot of time and effort spent building a display. The “no slip” risers are great if you have scrubs in glass jars like we do.
Here’s another great option that is made of bamboo and expandable. The medium sized one here is only 12.99 for prime members. Looks great and would be easy to travel with.
Similar to the basket idea from above, here is an adorable pair of pine crate wine boxes that could be easily replicated if you’re handy, or converted if you aren’t. The pair is under $20.
Shadow boxes are also a great way to tap into people’s inclination to explore. I can totally imagine this as a soap display, can you? Cute, rustic and under 30 dollars, or build your own and paint/stain to match your particular theme.
What types of soap displays do you like and find the most effective?