Are You Missing This Simple Tool to Develop Brand Recognition?

One trick we picked up along the way was having a custom stamp created for one of our product lines.  It’s a simple, very effective way to develop brand recognition for your craft business. People who have seen us at markets before tell us they remember seeing our toys. Why? Because of our logo and … “Are You Missing This Simple Tool to Develop Brand Recognition?”

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How to Overcome Sales Anxiety for Crafters

I am a firm believer in mind over matter.  Often times, what we think and feel directly impacts everything from our creativity level to our sales outcomes.  When do you find your creative flow is easisest? When you are relaxed, comfortable and at ease? Or when you are tense and worried? This same premise goes … “How to Overcome Sales Anxiety for Crafters”

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Craft Fair Advertising & Promotion Get More People to Your Event

You’ve done all the hard work of running a craft fair or signing on as a vendor, so now it’s time to focus on the common goal all vendors and promoters have – getting more people to attend the event. It seems in recent years there is a trend towards smaller crowd sizes.  Is this … “Craft Fair Advertising & Promotion Get More People to Your Event”

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Improve Sales With Great Craft Fair Signs

One element a lot of crafters gloss over is the power of good signs.  A lot of us just write a price and slap it on a container, but your signs provide a great “pre-sale” space that you should be taking advantage of. Today, we’ll talk about the power of great craft fair signs and … “Improve Sales With Great Craft Fair Signs”

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Where to Find Bulk Craft Supplies and Save Money

When you sell crafts at fairs, it’s important to be sure you are finding the best possible deals on your supplies. Larger operations need a business ID to get wholesale pricing, but most small handmade businesses can still source items inexpensively if you know where to look. Below is a list of several places where … “Where to Find Bulk Craft Supplies and Save Money”

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