Every now and then a bad show, or even a bad season, can happen to the best of us. Those of us who have been doing this for awhile know that these experiences are usually temporary. For new craft vendors, disappointments can lead to quitting altogether. Sadly, this past season was a tough one in our … Read moreDealing with Low Craft Fair Sales
At the end of each busy season, I find myself taking some time off to rest of course, but then I get right back into preparation for the coming year. Just because the busy craft fair season has come to a halt doesn’t mean you should – quite the opposite in fact. The craft fair … Read more10 Craft Fair Off Season Tips to Prepare for Next Year
One trick we picked up along the way was having a custom stamp created for one of our product lines. It’s a simple, very effective way to develop brand recognition for your craft business. People who have seen us at markets before tell us they remember seeing our toys. Why? Because of our logo and … Read moreAre You Missing This Simple Tool to Develop Brand Recognition?
I am a firm believer in mind over matter. Often times, what we think and feel directly impacts everything from our creativity level to our sales outcomes. When do you find your creative flow is easisest? When you are relaxed, comfortable and at ease? Or when you are tense and worried? This same premise goes … Read moreHow to Overcome Sales Anxiety for Crafters
You’ve done all the hard work of running a craft fair or signing on as a vendor, so now it’s time to focus on the common goal vendors and promoters share, getting more people to attend the event. Recent years have brought an unfortunate trend towards smaller crowd sizes. Is this due to a slow … Read moreCraft Fair Advertising How to Promote a Craft Event